The page has hosted a Facebook Live every night this week (including tonight
) featuring a lineup of local, tribal, state, and federal officials responding to the wildfire. Each share details relevant to the local audience, including updates on the firefighting response, evacuations, weather predictions, road closures, and air quality. The team behind the page also posts regularly throughout the day, offering quick insights and bulletins, and they moderate and respond to comments. There’s a Twitter
, too, though it’s not quite as active (despite the fact that “fire Twitter
” is very much a thing).
While some presence on social media has become par for the course for officials and organizations responding to disasters, I was struck by how comprehensive and interactive this page is compared to others I’ve come across, so I reached out to the team behind it to learn more. According to David Albo, the public information officer I spoke with by phone, their goal is to become a “one-stop shop” for all the information someone in the area could need. Albo said pages like this have become pretty common for their incident management teams to set up, particularly for events that require multiple agencies or partners to handle.
“There’s a team that kind of comes in and helps manage the most complex fires where, you know, it’s large and there are evacuations and a lot at risk around these communities that they’re trying to protect,” he explained.